Melissa Maslar Arnoff possesses a proven track record in brand development, brand protection, and marketing communications for diverse clients including international publicly- and privately-held corporations and non-profits.
Ms. Arnoff is a trusted counselor who has guided messaging and communications programs that help strengthen stakeholder confidence while driving consumer demand for a range of products and services. She can translate complex corporate and financial issues into clear language and also run grassroots campaigns to influence every audience – from corporate executives to soccer moms. Ms. Arnoff has garnered features in high-profile outlets, including the New York Times, Investors’ Business Daily, and Dow Jones, as well as leading industry trade publications.
Ms. Arnoff’s experience crosses a wide range of industries, including energy, biotechnology, pharmaceuticals, chemicals, healthcare, and telecommunications. She also has a broad background in a range of international financial issues and can spot trends and connect activities in various jurisdictions. The campaign for one offshore law firm client won PR News’ Legal PR Award for Marketing Communications.
Ms. Arnoff has spearheaded the most successful Voice over Internet Protocol (VoIP) product launch in the history of Texas Instruments. She also developed corporate positioning and collateral for Masterpack International, a supply-chain logistics software company.
As a broadcast marketing professional, Ms. Arnoff created the “HFS-tival”, an annual concert for WHFS 99.1 FM in Washington, D.C. that grew to attract national attention. Event attendance grew on her watch from 6,000 to 65,000 in the first four years of the event. Ms. Arnoff also led a campaign to re-launch a Czech radio station in Prague after it was purchased by an international media consortium. Fluent in Czech, Ms. Arnoff taught English to high school students in the Czech Republic.
Among her pro bono successes, Ms. Arnoff helped a husband-and-wife Olympic sailing team campaign for the 2004 Athens Olympics by developing a promotional strategy and sponsorship package. Ms. Arnoff is an active volunteer at the National Zoo in Washington, D.C. and enjoys sailing as well.